Thursday, January 8, 2009

Montre-Toi, Douchebag!

My friends, I am obsessed with this ad...

I would've been about 5 years old when this aired, and I guess Chanel thought they were too good to advertise during Inspector Gadget. Whatever.

I laughed my ass off when Margaret Cho made reference to it back in the day, but I never looked it up. I guess I'm making up for lost time, though--- as it's only 34-seconds long, saying I've watched it 30 times today might be an underestimate.

There's something about it that makes me think of Schoenberg's Pierrot Lunaire and the 3rd movement of Crumb's Ancient Voices of Children (as does the 4th movement of Nico Muhly's "Mothertongue," which I recently bought), two of my favorite compositions... I was a music major, bear with me.

Now I know I'm a sworn Gaultier guy, but this commercial has quickly become one of my favorite works of art. Which, I realize, is strange for a commercial, but what are you going to do?

And the personal irony of it all, Égoïste the fragrance was the inspiration for one of my songs, "Humbert." If only I'd thought to include screaming French women during the bridge. Oh well, live and learn.

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