What in the hell?
Full disclosure: I've never read any Palahniuk. Hell, I've never even seen Fight Club. But my Douchey-Sense is tingling away with that promo image. Maybe because it reminds me so much of this.
I'm gonna set the Obvious Douchebag Terror Watch for Choke to a "Code Orange": there will probably be at least 5 guys in Affliction t-shirts in the theater with you if you go see this movie. Excercise moderate caution.